Shared Services

Having set up and partnered with 15+ Shared Service Centers (SSC) within India and overseas, we have gained immense experience to offer end-to-end services to design, execute and setup SSCs and achieve cost saves of up to 25% for India to India...and more for off shoring!

The team comes with strategic, operational and hands-on experience, having been part of the global team to set up and grow the pioneering global shared services center at American Express. Over the last 16 years, the team has set up SSCs in India and Sri Lanka in multiple functions including F&A, Marketing, HR and Supply Chain.

While setting up Shared Services, besides addressing the client specific requirements, we answer five key questions to enable transformation through Business Services:

  • How can a company use shared services as a strategic enabler to business?
  • How can a company get the buy-in and sponsorship from the Top Management, and partner with Business while executing the shared services strategy?
  • How can an Indian Company get cost saves from ‘India to India’ shared services operations, where there is no labor arbitrage?
  • How can a company deal with people transition challenges, if any, due to setting up of the shared services?
  • How can a company ensure process, customer and service orientation to the people and leadership to stabilize operations and sustain the momentum of transition to a shared services business?

The Shared Services engagements focus on 5 key areas:

Program Management

Program Management at RvaluE has a very wide definition to include Top Management Sponsorship, Project Management, Change Management, Customer Buy-in and Governance! We have seen that great strategies do not get properly executed due to lower expertise in Program Management!

This role requires a sustaining focus, right through from the shaping the strategy to design, deliver and stabilizing the operations, in view of its topmost importance to achieve execution excellence!

Designing Shared Services

Design is the foundation for success! "Design is not just what it looks like and feels like. Design is how it works," says Steve Jobs! There are five pillars to the design of the Shared Services (SSC) – People, Process, Technology, Site & Infrastructure and Services. Each of these areas need to be designed to ensure that Shared Services works effectively to meet the strategic goals.

People is very crucial to any services business! People pillar will require to

  • finalize the headcount required to consolidate for SSC and headcount retained,
  • right mix and blend of existing and new people, with the desired orientation and skills,
  • training plan and knowledge transfer to stabilize and perform processes,
  • the appropriate org design with flat structure, right skill, right level and right span, and
  • enable saves potential by reducing effort and/or enhancing automation.

Process is the bedrock for Shared Services. This will cover several elements like the detailing of process-subprocess, decoupling of processes for consolidation, process mapping using SIPOC / COPIS, upstream/ downstream linkages, documentation to capture step by step requirements for processing, hand-off and ‘what if’ scenarios, control & compliance requirements, transition requirements etc.,

Technology has moved beyond ‘enabling processes and business’ to ‘integrating processes with business’. Tech design will encompass understanding current ERP systems, useful features for SSC Ops, issues and improvements, various tools and other systems interfacing with ERP. On the other hand, what additional tools that will be required like Document Management Systems, Scanning and Workflow tools, automation opportunities etc., to capture metrics and value to business.

Site & Infrastructure is one of the most challenging components of setting up Shared Services, as an improper design and plan could push the entire initiative on a critical path and sometimes even leading to avoidable delays. Greenfield site (new premises) is always a preferred option to a brownfield site (existing premises) to bring independence to the SSC. The infrastructure can be planned as per requirements of SSC that is ‘value stream effective’ right from designing the Mail Room to Processing Areas, confidential enclosures, Conference Room, IT Room, Record Retention, Meeting rooms etc., as also the arrangement of computers and peripherals, band width, redundancies for BCP, connectivity etc.,

Services is at the core of SSC to make a support/staff function or process into a line function or process! Hence, this is mostly a new area when an SSC is set up, as the context till now was more of a department or processing, than considering the ‘recipients of information’ as ‘customers!’ Services calls for a fresh look to understand service levels in terms of timeliness, accuracy and completeness. If current service levels are not available, how to baseline, determine critical and regular service levels, rush vs routine work/request etc., This enablesto design a Service Level Agreement that nurtures collaboration as the essence to ‘enhance customer experience’.

Transition to Delivery

In Business Services, Transition combines two big components - Program Management & Change Enablement, which enables processing operations to move from the sending center to the receiving center, with a state of operations readiness and go live’. These two components are interconnected and are not sequential. The Program Management will ensure readiness to Go Live for operations, while the Change Enablement will make the Transition to Go Live with least/ no disruption and active engagement of all stakeholders:

Transition: Given the intricacies and requirements for offshore, onshore or multi-shore operations, we have experienced Transition of multiple types, and some of the major ones are:

  • In a set up, it will mean consolidating the various identified people, processes and related technology under the Captive Shared Services operations.
  • In a takeover or a carve-out of shared services, it will mean moving the consolidated captive operations with people, process and technology to a new location or new service partner
  • In an insourcing of outsourced operations, also referred to as ‘reverse transition’, it will mean bringing back the processes with or without people as per the contracting arrangements – the operations can come back to the Client directly or go to another service partner as well.
  • In offshoring, the requirements are very different – the people and leadership are fresh hires for a first time set up, trained to perform the processing offshore, the handoffs in processing have to stand the test of a longer distance and the knowledge transfer is quite complex and time consuming. There are also cross cultural issues to be taken
  • In an onshore like, say India to India, it will mean rebadging of existing people, having the right structure, span, skill, and mix with new people who may be required with previous Business Services experience.
  • Transformation starts right from Design & Transition and our experience indicates that it is best to focus on ‘Transformation Centric Transition’ to initiate the journey towards realizing value. This is an integral part of our differentiated and unique Dedicated CaptiveTM Model.
  • Transition Checklist is a structured approach and is a must to ensure that all Program Management and Change Enablement areas are fully addressed and confirmed as per the requirements, without any short-cuts!

The Program Management component of Transition will focus on the 5 Pillars of Designing the Shared Services – People, Process Technology, Site & Infrastructure & Services as it relates to Transitioning of Captive Shared Services Operations.

Team Deployment & Work Reallocation: From People & Org Design and Headcount determination, it is important to identify the right leadership and team to support the org structure for both Teams - those who are moving into Captive Shared Services as well as reallocate the work to those who are Retained at the sending center. The Shared Services Head and the Process Area Leaders need to be in place, preferably from the Design stage, but surely during the Transition stage. The consolidation leads to release of some headcounts and hence, proper redeployment of people needs to be planned and the timing of release to other roles, ensure training and knowledge transfer for people for the new roles assigned, and refresh of the roles of people and leadership retained at the sending center.

Process Documentation & Tent Cards: Documentation is the discipline that is core to effective process transition, people training and identifying the potential for improvements. Typically there are several components to the Process Documentation – Business Units serviced, segregation of duties, policy & functional guidelines, key stakeholders, process/ subprocess list, responsibility matrix, process flows, process controls, screen shots for process steps, process variations, process checklist, reporting and escalation procedure, issues and exceptions, Key Service Levels, process improvement opportunities etc., The Tent Cards is an interesting ‘table-top calendar’ like document that covers two aspects – ‘what is’ of the process as well as the ‘what ifs’ of the process.

Technology Deployment: This is another key driver and a pre-requisite for Business Services to the extent in the early days it was referred to as IT enabled Services (ITeS). This calls for ensuring all those changes that can be easily carried out to optimize ERP Utilization, for Shared Services capture of automated controls, process/ service metrics, resolution of current system related and alignment of system with ERP. Typically, based on the business case, Document Management and Workflow Tools will be designed and deployed to track, monitor and report the process, ensure process visibility and drive customer experience. Beyond transition certain improvements will be planned by leveraging RPA and process specific tools.

Site & Infrastructure: Being a critical requirement to ensure smooth transition, the Program Management team ensures that there is adequate planning and value stream mapping for office and workstation layout, support facilities and rooms and smooth workflow from mail room to record retention. Infrastructure is crucial to take care requirements relating to speed and latency avoidance due to larger volume of transactions in one location, as well as from data security, privacy and cyber security. Finally, there is dry run and wet run of processing to reflect real life situation to ensure that the operations are functional in line with plans and expectations and there are last minute hitches are taken care to avoid disruptions during Go Live.

Service Management Framework: The Service Management Framework (SMF) covers three parts:

Service Work Order
SWO describes the standards to which need to be monitored, measured, collected, recorded and reported to performance with respect to the Service Levels to be achieved post Go Live. This will also enable first to understand and later to establish the Service Level Agreements (SLAs) and Key Performance Indicators (KPIs) covering Critical Service Levels (CSL) and Performance Service Levels (PSL).
Pre-Cutover
The framework outlines Pre-Cut over requirements under two situations - when current performance is available or not available. Where service levels are available, average of the last 6 months will be taken as the Post Cut over target to start with. If Pre-Cutover performance or service levels are not available, interim service levels will be established to determine CSL/PSL. In both cases the data sources for the numerator/ denominator will be validated to derive the service levels as well as the templates for data capture will be finalized.
Post-Cutover
This captures the service performance from Day 1 post cutover for the first 6 months to establish the Service Baselining, ‘Excused Performance’ criteria any impact caused by factors beyond control and the SLA Change Management process will be followed for any change in business environment (peaks/ troughs/ recession etc.,)

Change Enablement: The Change Enablementtakes care of the softer dimensions of Transition, includes the Services dimension as well, since this needs to be managed very carefully. There are 5 more Pillars in this connect:

  • Sponsorship & Governance,
  • Communication across levels from top leadership to operations teams,
  • People Management & Redeployment,
  • Stakeholder Engagement and Service Levels baselining, alignments properly planned in stages i.e. from Go Live to stabilization, and post stabilization.
  • Shared Services Orientation & Mindset shift towards process, services and metrics orientation, beyond function.

Transition Success: For Transition to be successful, It is important to ensure that progress is achieved both in program management and change enablement areas. The caution is valid as the change enablement is not task focused but outcome focused and takes much more time than what it appears on the project plan. Change enablement needs to be constantly assessed and not assumed! The Transition checklist adds as a good tool to ensure tracking, monitoring, escalation, resolution and closure!

Transition to Delivery is all about Go Live! And go live is only the commencement of operations, moving from incubation to implementation! The Stabilization of Operations is an essential process and the SSC Head & the Leadership Team need to ensure that wet run for processing is sustained with ongoing and regular Operations in the new Shared Services environment.

Stabilizing Operations

Even as the Shared Services Centre has finalized the date for Go Live, there is a need to review, refine and prepare a week wise plan for Stabilization of Operations from Go Live till 6 months, and a day wise plan for every 2 weeks on a rolling basis.

Overall, the Stabilizing Operations ensures foundational focus on three Es of outcomes: Process Efficiency, Service Effectiveness and Enhanced Customer Experience

Optimize for Value Delivery

As practitioners, we are ‘Resultants’, much beyond consultants, and hence, delivering on optimization forms the core to our transformation centric Shared Services Operations. The Three Es - Efficiency, Effectiveness and Experience - as stated outcomes are central to achieve Optimization viz. Process Efficiency, Service Effectiveness and Enhanced Customer Experience. Three basic mantras that drive our plans and actions are: a) Transaction to Transformation b) D2D - Data to Decision and c) BP to BP i.e. Business Process to Business Performance.

Anchored on these three E’s and three mantras, ‘Optimize for Value Delivery’ is pivoted on two key goals – A) Operational Excellence & B) Value Delivery.

  1. Operational Excellence, as separately mentioned, is achieved through two key components – Brilliant At Basics (BAB) and Maturity of three basic drivers of Business Services i.e. People, Process & Technology.

    At the Optimization level, this translates into 4 key elements - Process Efficiencies, Talent Management, New Age Automation and Service Effectiveness, as detailed under:

    • Process Improvements, continuous transformation and people engagement are ensured as a means to achieve the Process Efficiencies either as productivity improvements, control enhancements or collaborative team effort to drive cost saves and effort reduction.
    • Talent Management covers individual or leadership development, training for technical, domain and soft skills, and mindsets that drive the culture of transformation and excellence.
    • New Age automation pre-supposes that existing ERP, DMS/ Workflow are successfully implemented and the processes are ready to take in automation tools like RPA, AI/ML Tools for Decision Support & Operational Analytics from the Transactions and Data.
    • Service Effectiveness demands strong performance reporting system, structured review and governance mechanism for internal and external customers, robust stakeholder sensing and management to address issues from a customer centric perspective. Instead of silo based approach of hand-offs, ownership and accountability across levels are tested and demonstrated to drive issues to resolution.
  2. Value Delivery is our strong differentiator to what we commit to Shared Services operations, be it Pureplay Captive or Dedicated Captive Units. This is achieved through:

    • planned cost saves commitment right at the time of business case or
    • at the time of preparing Business Plan for 5 years or Annual Operating Plan (AOP) post stabilization and
    • converting such commitments into initiatives with strong stakeholder engagement
    • to deliver cost saves to business units
    • with clear focus on enhancing customer experience (least not impacting, at all costs!),
    • investment avoidance, revenue assurance for business, cost elimination and working capital reduction –
    • all leading to business impact in P&L and Balance Sheet.

    Value Delivery, at the optimization level, covers two distinct and interconnected goals: Enhancing Customer Experience and Delivering Business Impact. We have learnt and implemented that:

    • Customer Experience is a pre-requite to deliver business impact, starting with a structured and flexible Stakeholder Engagement actions from the Shared Services Head, Leadership and the Team with the stakeholder engagement across three levels – front line service receivers, mid management opinion leaders and senior leadership decision makers.
    • This Stakeholder engagement is not driven by exceptions or escalations, but is engineered by continuous conversation, aligning SSC goals with Business goals enabling ‘interconnected-dependence’ between SSC and the Business Units/ HQ Corporate right from planning till implementation as an ‘extension of their organization & business’.
    • Enhancing customer experience requires capturing voice of clients, customers and stakeholders much beyond a survey mechanism’ to ‘connecting various touch points to a wholistic custpmer journey’ by linking monthly/ quarterly governance interactions to actively participating in and leading strategic initiatives, proactively collaborating together to identify and mitigate risks and enabling business goals.
    • Upstream Focused Initiatives are identified based on goal alignments, linking downstream processes at the SSC to the Business and driving combined common goals to drive cost saves or transformational benefits.
    • This leads to Business impact i.e. to- line. bottom line saves and working capital/ investment benefits, thereby moving Captive Centers to become Capability & Value Centers, as a strategic asset to the Core Business.